Virtual Research Directortm Version 5 

Market Value PotentialTM  (MVPTM Projected Purchases) by Word of MouthTM (WOMTM)

The data below is not actual data but is for display purposes only. In this example 29,608 persons (12 plus adults) of the 63,545 persons in the market said they would recommend Les Schwab for a tire purchase.  Of those, 5,008 said they will purchase tires in the next year.  Of those 3,615 will spend from $500 to $999 in tires over the next year.
The data below (again not actual data) is in percent of the universe (percent of the total population for the age and gender selected).
To see just a few of the 1000's of screen shots of the data grids click on the links below.
to: Population and Sample Screen
to: Market and Data Type Selection Screen
to: Screen Shot of TOMA Data Grids
Top of Mind By Station Cume
Top Seven of Mind Matrix Grids
 Top Seven of  Mind by Zip Code
Word of Mouth by Age and Gender
Word of Mouth by Station Cume and Zip Code
Market Value Potential (MVP) by Word of Mouth Recommendation
Market Value Potential by Age, Gender and Station (New 2/15/2004)
Multiple Windows for Analysis (New 2/15/2004)