Willhight Programming and Web Services (WPWservices)

Virtual Research Director™ Version 4 (VRD™) Project

  • Above is the opening Menu of the VRD Version 4 Program.  This program has 15 modules that allow the user to view radio station ratings (Radio Audience Estimates). In this application, North Central Willamette Research provides the audience rating (call out market research) data for the Virtual Research Director (VRD) modules. The modules allow the retrieval of radio market survey data for hundreds of data categories (i.e.: Daypart, Hour, Zip Code, Age, Income, Share, Persons, Ratings, Time Spent Listening, Exclusive Cume, Cross Cume). 
  • This software template was/is also used for accessing data provided by NCWR (North Central Willamette and North Central Washington Research), Willhight Research, Inc., Willhight Radio Research and Eastlan Resources.
  • Additional Software for the data gathering, input, editing, tabulation and final end user data conversation, and printing of said radio ratings reports was written by Jim Willhight and was used by companies as noted above. 

VRD™ Tool Bar Menu

The commands (Left to Right). 1) Average Quarter Hour/Income. 2) Weekly Cume Audience 3) Cross Cume Matrix and Exclusive Cume 4) Demographic Composition/ Station Summary 5) Time Spent Listening 6) Audience by Zip Code 7) Population/Sample 8) Hourly AQH Audience 9) Station Facility Report 10) Reach, Frequency, Cost, Cost Per Thousand, Cost Per Point 11) Trending and Multiple Market Totaling 12) Ranker Summery 13) P1 Audience and 14) Daypart Recycling. 
In VRD Version 4 there are a variety of layouts to select both the dayparts and age and gender. There are 23 age grouping options and 3 gender options. 

Web Site © 2003-2004, Willhight Programming and Web Services, Inc. Program Design and Code © 1998-2002, Jim Willhight d/b/a Willhight Programming Services and © 2003, Willhight Programming and Web Services, Inc

Note: This site is currently under construction as of February 15, 2004.. 
We will be adding pages for each of the program modules so say "tuned in" for updates.